Cider Lab
Microbreweries face unique challenges in product development. With a constantly changing product catalog and one-off releases in limited numbers, they have an ongoing need for new label designs, putting a strain on resources, whether it is the time or the money needed for constant design work.
For Cider Lab, I addressed this challenge by creating a modular label system making the brewery able to independently update product design on their own – allowing them to stay flexible and cut down on the need for outside design help.
To add character and to strengthen brand Identity a series of stickers inspired by classic fruit labels were created. These stickers serve as both a strong branding element as well as a practical tool to visually differentiate bottles from each other at a glance while also showing off their tastes. Employees then simply apply the corresponding sticker to each bottle.
This solution introduces a human touch to the otherwise clean and minimalist aesthetic while also making production for the brewery simpler by providing Cider Lab with a scalable branding solution addressing their unique needs.