Alfons Carlsson
CIDER LAB

CLIENT: Self initiated, fictional
YEAR: 2024
SERVICES: Packaging design, Art direction, 3d-modeling
TOOLS: Blender, After Effects, InDesign, Illustrator
Microbreweries face unique challenges in product development. With a constantly changing product catalog and one-off releases in limited numbers, they have an ongoing need for new label designs, putting a strain on resources. Through discussions and projects with breweries, I identified the need for flexible, cost-effective label solutions leading to this portfolio project.

For the fictional client Cider Lab, I took this to an extreme – Imagining them as a client solely focused on their product and the technical aspects of its production. To meet this idea, I developed a modular system allowing the brewery to independently update product design on their own – allowing them to stay flexible and cut down on the need for outside design help.

To strengthen brand Identity I introduced a series of stickers inspired by fruit labels. These serve as  strong branding elements and a practical tool to visually differentiate bottles while also highlighting their tastes and intruducing a human touch to the otherwise clean and minimalist aesthetic further communicating Cider Labs craftsmanship.

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