Cider Lab

Working with constraints

Microbreweries face unique challenges in product development. With a constantly changing product catalog and one-off releases in limited numbers, they have an ongoing need for new label designs, putting a strain on resources. Through discussions and projects with breweries, I identified the need for flexible, cost-effective label solutions leading to this portfolio project.

For the fictional client Cider Lab, I took this to an extreme – imagining them as a client solely focused on their product and the technical aspects of its production. To meet this idea, I developed a modular system allowing the brewery to independently update product design on their own – allowing them to stay flexible and cut down on the need for outside design help.

Breaking the grid

To strengthen brand identity I introduced a series of stickers inspired by fruit labels. These serve as strong branding elements and a practical tool to visually differentiate bottles while highlighting their flavours.

This solution also adds a human touch to the otherwise clean and minimalist aesthetic, further emphasizing Cider Lab’s craftsmanship and focus on raw materials.

Making it move

When translating the visual identity of Cider Lab into motion, it was important for me to keep the human touch introduced through the fruit stickers while also ensuring that the animations felt snappy and precise - just like the labels. The movements were therefore made to slightly overshoot before settling, supported by a balanced use of easing both in and out.