Cider Lab
Microbreweries face unique challenges in product development. With a
constantly changing product catalog and one-off releases in limited
numbers, they have an ongoing need for new label designs, putting a
strain on resources. Through discussions and projects with breweries, I
identified the need for flexible, cost-effective label solutions leading
to this portfolio project.
For the fictional client Cider Lab, I took this to an extreme – imagining them as a client solely focused on their product and the technical aspects of its production. To meet this idea, I developed a modular system allowing the brewery to independently update product design on their own – allowing them to stay flexible and cut down on the need for outside design help.
For the fictional client Cider Lab, I took this to an extreme – imagining them as a client solely focused on their product and the technical aspects of its production. To meet this idea, I developed a modular system allowing the brewery to independently update product design on their own – allowing them to stay flexible and cut down on the need for outside design help.
This solution also adds a human touch to the otherwise clean and minimalist aesthetic, further emphasizing Cider Lab’s craftsmanship and focus on raw materials.
Ruckel Brewing
Hometown hero
During the spring of 2025, I was approached by Ruckel Brewing to design a limited set of labels for their upcoming autumn releases. As the brewery’s first collaboration with a designer, the project opened up a broad exploration of directions and possibilities. In the end, the brewmaster chose the final designs, giving the labels a distinctly personal character rooted in the brewmaster himself.
During the spring of 2025, I was approached by Ruckel Brewing to design a limited set of labels for their upcoming autumn releases. As the brewery’s first collaboration with a designer, the project opened up a broad exploration of directions and possibilities. In the end, the brewmaster chose the final designs, giving the labels a distinctly personal character rooted in the brewmaster himself.
Gothenburg Space
During the summer 2024 i got to work on the graphic identity and social
media assets
for a techno event in Gothenburg, Sweden. The line up featured
prominent artists such as The Rocketman and Amero as well as lesser known, but cult
status, artist like Hertz.
Girl Scout
A dog named Bob
Merch made for Girl Scouts 2024 Europe tour. Based on a moodboard put together by the band, I was given the freedom to experiment freely, pitching ideas like a bespoke barbed-wire script typeface and other typographical treatments. The final result, shown above, lets the lead singer’s dog “Bob” take center stage.
Listen to Girl Scout here
Merch made for Girl Scouts 2024 Europe tour. Based on a moodboard put together by the band, I was given the freedom to experiment freely, pitching ideas like a bespoke barbed-wire script typeface and other typographical treatments. The final result, shown above, lets the lead singer’s dog “Bob” take center stage.
Listen to Girl Scout here
Oljud
Building a brand around a product
Most portable speaker brands either take themselves too seriously (Sonos), lean on outdated nostalgia (Marshall) or take a boring, mass market, stance (JBL). In researching this space, I identified a missing position: a brand that values both technical quality and playful, personal expression.
This insight led to Oljud, a fictional brand producing portable speakers that combines technical quality with a modern, customizable, and playful identity. For this project I designed and 3d-modelled the speakers themselves as well as the identity, trying to balance clean and modern aesthetics with a fun, approachable personality.
Most portable speaker brands either take themselves too seriously (Sonos), lean on outdated nostalgia (Marshall) or take a boring, mass market, stance (JBL). In researching this space, I identified a missing position: a brand that values both technical quality and playful, personal expression.
This insight led to Oljud, a fictional brand producing portable speakers that combines technical quality with a modern, customizable, and playful identity. For this project I designed and 3d-modelled the speakers themselves as well as the identity, trying to balance clean and modern aesthetics with a fun, approachable personality.
Such a rigid, systemised, look helps to give structure while making any break of the grid or playful use of the matrix more powerful, introducing a personal and fun feeling into the brand.